Styling
Veneta Sedie
“The eye follows the ways that were traced for it in the work of art”
Paul Klee
Taking care of the entire production of Veneta Sedie was like inventing a new story to tell. We ventured into the infinite whorls of research. We defined the narrative/working scheme and enriched it with colour choices and new types of finishes for the new textiles. We travelled through styles and tendencies, with interesting divagations. We played joyfully interpreting each single product in three different ways (Luxury, Shabby, Contemporary). The 2016 catalogue for Veneta Sedie could be described as “the Story of a game”.
Chair Luigi XVI
Freshness, natural contrasts, classical shapes with modern costumes.
Nature does not scare, yet invites us to lay down on a springtime meadow gazing at the sky.
Armchair Mira
Bright colours, no doubts, softness and rigour at the same time.
The game rules must be respected, jumping out of signs is not permitted.
Armchair Stradivari
Scents of face powder, smooth doll house lines, vague lightness, music in the air
Eye make-up colours can be either delicate or strongly in contrast.
Armchair Marie
The opposites, woman and man, female and male, warmness that unites, transformation.
My armchair is black, the white one is yours, let’s meet halfway!
