Photo Shooting
New catalogue for Veneta Sedie 2016
We had to deal with a huge quantity of products, interpreting needs, characteristics and changes in business strategy.
The concept is based on three different styles: classic (or luxury), shabby (or country) and contemporary (or experimental). Then we have picked three diverse places and simbolically matched them with each single style.
Freshness recipe
Ingredients:
Blend everything together with playful lightness.
Rigour, modernity and a mix of details from past tradition
The aim was to represent the ability of designing with both great technical knowledge and aesthetic taste, in order to satisfy the most diverse decor wishes.
Inventive “out of function” inputs increase the potential force of images, drawing attention and returning freshness and vitality.
A new way to interpret timeless classical furniture.
Matter, mixtures and eclecticism
The “hide-and-seek” play of different styles, each single feature to be found and enhanced.
Surprises, strong contrasts, surreal combinations. But, watch out, for the magic wand may change the rules.
Nature’s force
Recovered wood, raw or lacquered as to obtain a shabby effect, veinings and curves deriving from the craftsman’s hand and expertise.
Strong contrasts of colours, light and shade for this determined and resolute character.
A vintage taste close to a an avant-garde touch.
Essence and essentiality.
Simple lines for clear pictures, a style that enhances the material, recalling primitive shapes and elements borrowed by nature.
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